PR Evaluation – correlation and cause
One observation in my recent blog on the AMEC awards, Measuring Evaluation, was that the statistical term, correlation, was both misunderstood and misused. I wrote: “There needs to be much greater...
View ArticleIs there a PR personality?
Is there a specific “PR personality”? I don’t think there is and the issue is debated in the latest PR Moment in Are you a natural at PR? It also features research from Bournemouth University BA...
View ArticleNew IHPRC Facebook site
The International History of Public Relations Conference (IHPRC) has a new Facebook site – ‘International History of Public Relations Conference’. It’s a slight change from the previous site which had...
View ArticleROI – What does it mean to you?
ROI or Return on Investment is a much-used public relations term. Its beginnings are in financial management but it’s less well defined in PR practice. I’m researching into practitioner use and...
View ArticleAVEs – damned but will they go away?
Recently, the combined worthiness of AMEC, CIPR, PRSA and PRCA pronounced that Advertising Value Equivalents (AVEs) are dead. First it came in the Barcelona Declaration of Measurement Principles...
View ArticleFilms, TV, radio and books on PR – UPDATE 2
[This second update update includes two new novels on PR from 1948 and 1958 referred to in Marvin N Olasky's Corporate Public Relations (1987, LEA) and a new paper on the history of film...
View ArticleROI survey – last call
This is a last call for your views on the use of the term, Return on Investment (ROI), in PR. I’m researching into practitioner use and understanding of ROI and will report on my findings to PR...
View ArticleSocial media metrics – standards or ritual measurement?
Recently Prof Ansgar Zerfass of Leipzig University used the terms ‘rituals of measurement’ and ‘rituals of verification’ to describe the demands for numerical proof of communication effectiveness. He...
View ArticleIs this the PR Measurement Agenda 2020?
In a cross between crowd-sourcing and Eurovision voting, the 100+ delegates at the European Summit on Measurement in Lisbon voted for five draft statements of needs that may end up in the Measurement...
View ArticleFuture top communicators – skills and training
Recently, I undertook research with Dr Chindu Sreedharan, for the Institute of Public Relations on the skills and training needs of future senior communicators. It was a study amongst top corporate and...
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